Beyond the Field
The Beyond the Field initiative represents our enduring commitment to service throughout the year.
The Beyond the Field initiative represents our enduring commitment to service throughout the year.
While football remains at the heart of our work, our true purpose lies in making a meaningful impact within our local community and beyond.
While football remains at the heart of our work, our true purpose lies in making a meaningful impact within our local community and beyond.

A Commitment to Service
Our commitment to service is ever-evolving. We’ve collaborated with organizations like the Atlanta HBCU Alumni Alliance and Divine Nine to support scholarship fundraising, host holiday toy and back-to-school drives, beautify college campuses, clean up historic community centers, and bring joy to children through team visits to local children’s hospitals.
A Celebration of Service
Each year, “A Celebration of Service” brings together the Greek Letter Organizations known as the Divine Nine to showcase and honor their legacy of service across the nation and world. This inspiring initiative culminates every December in Atlanta, Georgia, during the ESPN-owned Cricket Celebration Bowl at Mercedes-Benz Stadium, kicking off at noon and broadcast live nationwide on ABC.
“A Celebration of Service” not only honors these organizations’ legacy but also elevates the powerful work their members continue to do, shaping communities, uplifting lives, and reinforcing the vital role these groups play in driving positive change.






High School Seminars
Our high school seminars are more than just events—they’re opportunities to empower the next generation.
We host seminars at local high schools throughout the year to inspire and educate students. These events connect youth with corporate leaders, Historically Black Colleges and Universities (HBCUs), and rising professionals—showcasing diverse career paths in business, sports, and entrepreneurship.
These powerful connections spark inspiration, expand career visions, and build bridges between education, community, and opportunity.
Donated Tickets
With the support of our sponsors and partners, we’ve donated thousands of tickets to nonprofit organizations such as the Boys & Girls Club, Big Brothers Big Sisters, and local high schools—creating memorable experiences for youth across our community.